Hey Alistair, well deciding what game to make is a very creative process for us. Usually, each of us will have some fantastic ideas that we want to see made into games; like the other day I was driving home, I had an idea for a game and quickly made a note of it, we always make sure no matter how crazy the idea, to make a note of it. Then we will document these ideas into an internal doc that we can all take a look at.
After the documenting part is done, we occasionally have meetings about games that are current and have chance to discuss game ideas that we think would be the next big thing and be an enjoyable product, going over documented ideas.
Then the process moves onto design meetings, how would this particular game work? Is it fun? Does it do what we want it to? etc. This is where we begin to see what ideas have the potential to grow into a full dev cycle becoming actual products, and also see those ideas that aren’t strong enough or perhaps need a re-think.
Its really a case of taking inspiration from current apps that are fun to play and successfull and the developers that work hard on them, and also from the dev team here at Kwalee. We also get a lot of inspiration from playing a lot of games, and I, as an artist, take inspiration from games that really stand out stylistically.
Sometimes I wish we had a giant tophat though and would just toss a coin to choose out of the hat. ‘Yup guys, we are making a game about a talking sheep that can sing in 20 languages and has a narwhal for a daughter who becomes a superhero with laser breath. LETS DO THIS.’